Introduction
This module unit is intended to equip the trainee with knowledge,
skills and attitudes to embrace the dynamics of mass
communication
General Objectives
By the end of this module unit, the trainee should be able to:
a) Trace the development of mass communication
b) Recognise the contribution of mass communication to society
c) Observe the regulations and ethics of mass media
d) Recognize the difference between the old and the new media
e) Emerging issues and trends in mass media
- Teacher: David Ndegwa
Introduction
This module unit is intended to equip the trainee with knowledge, skills and attitudes to gather and write news/stories for use by journalistic media.
General Objectives
By the end of the module unit, the trainee should be able to:
a) recognize different techniques of news writing and reporting
b) gather information from various news sources
c) apply skills acquired for effective news writing
d) apply news writing language and flair
e) write and report news
f) use emerging techniques of news gathering
g) cope with emerging issues and trends
- Teacher: David Ndegwa